Sharks, as top predators, are vital to a healthy marine ecosystem. Sharks regulate species abundance, distribution, and diversity, which in turn can impact the health of marine habitats. The biggest issue relating to the endangered status of many shark species is the unsustainable international trade in shark fins, used as a delicacy in shark fin soup. Ecotourism is one strategy that can help foster conservation, increase protection, and educate the public about sharks. Shark ecotourism can provide a range of education and conservation benefits for visitors, foremost education about human threats to sharks.